Over one billion pairs of shoes have been sold online each year, with customers returning more than 25 percent of the orders as a result of fitting difficulties. There’s also low customer assurance to buy shoes online because of the exact same fitting issues.
These fitting issues derive from the fact that dimensions of shoes significantly differ depending on the shoe and brand versions. There’s absolutely no standard shoe-sizing method which enables customers to confidently purchase shoes without physically trying on the shoe to ensure the ideal fit for the particular model they’re interested in.
WizeSize has developed a revolutionary solution based on deep learning algorithms and proprietary foot-scanning technologies to provide immediate and accurate size recommendations for many brands and models, allowing shoppers to confidently buy shoes online.
The solution is provided as an integrated service to internet retailers to improve their conversion rates while decreasing the high industry standards of merchandise returns related to matching issues when buying shoes online.
WizeSize in now available in Israel through ShoeTube, this enables shoppers in Israel to buy shoes at discounted prices from America. Shoppers on ShoeTube can browse through a catalogue of popular women’s shoes brands and models from the top American sites, such as 6pm, Zappos and DSW, to order shoes with superior delivery to Israel at discount rates.
A simple foot scan using the WizeSize program uses the smart phone’s camera to make a 3-D picture of the foot to supply a special sizing reference for use when shopping on ShoeTube. The WizeSize app is now available on Android and iPhone.
WizeSize was formed in 2014 by Noam Malali, who served in the IDF’s elite intelligence unit 8200. Over the span of over two decades, he and a group of top deep-learning and computer-vision experts developed the solution. The user-generated data in the patent-pending 3-D scan is combined with proprietary deep-learning and similarity-learning algorithms for optimum predictive matching. The end result is a fast and powerful “shoe-to-foot” fitting solution that supports all shoe sizes, brands and versions.
Israeli startup Pepperi’s B2B sales
Ra’anana-established startup Pepperi can record numerous leading international brands as its customers, including Unilever, Seiko, SodaStream, Hallmark and Rip Curl. These businesses are successfully using Pepperi’s B2B (Business to Business) cloud-based sales platform to cultivate their sales and enhance productivity.
Mobile technology and the ubiquity of the Internet are changing the world of commerce. Consumers can shop where 
they want: at a nearby shop or any place in the world — online.
Retailers that are buying products to sell in their stores have the exact same luxury: they’re no longer bound to purchasing from a local wholesaler; they can purchase women’s shoes or women’s sneakers from any place in the world if they want to.
For wholesalers and brands this is both a threat and an opportunity. On the one hand, the internet intensifies the competition they’re facing. On the other hand, mobility presents a wealth of possibilities to enhance the productivity of the field sales force — the sales people who sell to the merchant and the merchandisers who assess the brand’s stock and display shelves. To remain competitive, wholesalers and brands must also supply a B2B e-commerce website where retailers can buy shoes online without the trip of the sales person.
Pepperi provides them one platform that permits them to handle all their sales channels and actions. Old-fashioned paper pads or clumsy portable devices are replaced using a mobile app which may be used on any telephone or tablet. Orders go directly into the manufacturers’ back office for immediate gratification, streamlining operations and reducing costs.
